UNDERSTANDING POPUNDERS: A GUIDE TO THIS ADVERTISING FORMAT

Understanding Popunders: A Guide to This Advertising Format

Popunder advertising has emerged as a popular online strategy, often leveraged by advertisers to enhance brand awareness. Unlike intrusive pop-ups, popunders show up under the main browser tab, remaining unobtrusive until the user clicks with their tab or window. This novel characteristic allows for a less annoying advertising interaction for users

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